marketo
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The 7–11–4 Masterclass
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2 min read
I heard this framework years ago from Google’s marketing team, and it stuck with me ever since. It’s called the 7–11–4 rule and it quietly explains why most B2B marketing fails. Here’s the breakdown: > A prospect needs 7 hours of interaction with your brand > Across 11 touchpoints > In 4 different locations or
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SEO got Promoted. It Just Hasn’t Told You Yet.
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2 min read
It used to be simple: rank higher, get traffic, report success. Now? The game has changed. Traffic means nothing if it doesn’t move the business. You can see it everywhere. The best SEOs stopped talking about algorithms and started talking about revenue. Start with one question: How does your website make money? That single question changes
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Andreessen Horowitz just released one of the most interesting reports of the year. The AI Application Spending Report. It looked at over 200,000 startups using Mercury and tracked where their money actually goes. Real spend. Real behaviour. The short version. AI is no longer an add-on. It is the foundation of how new companies operate.
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If I could offer you only one tip for demand generation, it would be CHANNEL. The long term benefits of strong channel have been proved by the market. Create or Grow Your Channel You can’t be everywhere at once. That’s what your partners are for. They will close most of your deals, and that’s how
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Don’t Be Dependent on Search Engines for Marketing
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1 min read
SEO feels free, until it isn’t. Google tweaks a parameter, traffic tanks. Your linked account gets flagged, ad spend freezes. You’re left staring at analytics instead of customers. Don’t get me wrong. SEO is useful. But it’s a rented channel. You can’t control the landlord. So how do you reduce the dependency? Build owned touchpoints.
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7Ps of Marketing
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2 min read
Product, price, place, promotion, people, process, and physical evidence. Let’s play a game. Can you recall all 7 without cheating? That’s how short our attention span got. 🙂 But that’s not the subject of this post. Today is about what we expect from marketing today. Every conversation I have lately is “hit the sales number now”
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Six Thinking Hats – Making the Big Decisions
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3 min read
Complexity is the enemy of clear thinking. Edward de Bono’s Six Thinking Hats cuts through the noise by switching the room into one mode at a time. No porridge of facts, fears and ideas. Just clean passes of thinking. It is simple, learnable, and it works. Why it works? In Edward’s own words; “Structured, parallel
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Steve Jobs had the clearest take on marketing. “One of the greatest jobs of marketing that the universe has ever seen is Nike.” “Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something different than a shoe company. In their ads, as you know, they don’t ever talk
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About Helping – Off topic
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1 min read
I believe that if you’re lucky enough to have the opportunity to help someone else, it’s your responsibility to do it. But don’t forget: “If you’re helping someone and expecting something in return, you are doing business, not kindness.” – Gurbaksh Chahal And make sure that the person you are helping doesn’t see it as
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Put a Moonshot on the Menu – Pricing Strategy
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2 min read
Ultra Miami put a $456,000 bottle service package on the menu. It comes with 400 bottles of premium champagne… Did anyone buy it? Nobody knows. That was not the point. The point was that every $5K, $10K, and $20K table suddenly felt reasonable. That is price psychology in the wild. Anchor high. Make the middle