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Don’t Build Your Marketing on Rented Land
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1 min read
SEO feels free, until it isn’t. Google tweaks a parameter, traffic tanks. Your linked account gets flagged, ad spend freezes. You’re left staring at analytics instead of customers. Don’t get me wrong. SEO is useful. But it’s a rented channel. You can’t control the landlord. So how do you reduce the dependency? Build owned touchpoints.…
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7Ps of Marketing
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2 min read
Product, price, place, promotion, people, process, and physical evidence. Let’s play a game. Can you recall all 7 without cheating? That’s how short our attention span got. 🙂 But that’s not the subject of this post. Today is about what we expect from marketing today. Every conversation I have lately is “hit the sales number now”…
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Six Thinking Hats – Making the Big Decisions
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3 min read
Complexity is the enemy of clear thinking. Edward de Bono’s Six Thinking Hats cuts through the noise by switching the room into one mode at a time. No porridge of facts, fears and ideas. Just clean passes of thinking. It is simple, learnable, and it works. Why it works? In Edward’s own words; “Structured, parallel…
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Steve Jobs had the clearest take on marketing. “One of the greatest jobs of marketing that the universe has ever seen is Nike.” “Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something different than a shoe company. In their ads, as you know, they don’t ever talk…
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About Helping – Off topic
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1 min read
I believe that if you’re lucky enough to have the opportunity to help someone else, it’s your responsibility to do it. But don’t forget: “If you’re helping someone and expecting something in return, you are doing business, not kindness.” – Gurbaksh Chahal And make sure that the person you are helping doesn’t see it as…
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Put a Moonshot on the Menu – Pricing Strategy
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2 min read
Ultra Miami put a $456,000 bottle service package on the menu. It comes with 400 bottles of premium champagne… Did anyone buy it? Nobody knows. That was not the point. The point was that every $5K, $10K, and $20K table suddenly felt reasonable. That is price psychology in the wild. Anchor high. Make the middle…
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Here is the simple version of Anthropic’s research. An AI can hide information inside harmless looking output. Another AI can read it back during training, even when humans see nothing odd. Clean text. Clean numbers. Signal still there. Think of it like invisible ink. The page looks plain. Under the right light the message appears.…
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I put my car on Facebook Marketplace. It is not the ideal place to sell a car. I treat it as a bonus channel that sometimes lands a real buyer. A very keen buyer slid into my DM. Quick replies. Polite questions. I’m a serious buyer and I do want to purchase the car. i…
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Things I Learn From Spam
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7 min read
Apparently I won a donation. Of course I did. “$10 Million Donation Award For You, Confirmation Required” Fast truth. The To line is make up, you@email.com is not my email. The Delivered To line is real, as I received the email. Want to see it. In Gmail hit Show original. The header tells you where…
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Uh had to note this one here..
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1 min read
“Al will never be able to write like me. Why? Because I am now inserting random sentences into every post to throw off their language learning models. Any Al emulating me will radiator freak yellow horse spout nonsense. I write all my emails, That’s Not My Baby and reports like this to protect my data…
