DNSSEC
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How Michelin Stars Became a Marketing Masterclass
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3 min read
A tyre company made chefs cry. That’s not exaggeration. That’s the power of great marketing. In 1900, Michelin had a problem. People weren’t driving enough, and if people didn’t drive, they didn’t wear out tyres. So the founders came up with an idea: print a free travel guide. It included routes, maps, and lists of…
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Product Comes Second
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2 min read
Yes, not first. I’ve seen deals close without a product. Not a beta. Not a prototype. Nothing ready to ship. How? The story was right and the connections were real. When you know your customer, understand their needs, and have earned their trust, you can promise what doesn’t exist yet. That’s not manipulation. That’s alignment. In…
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Lessons Worth Repeating
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3 min read
Cybersecurity marketing teaches you more about people than about technology. You learn how fear sells but trust sustains, how data can both confuse and clarify, and how simplicity often hides behind the most complex systems. These lessons are worth repeating, not because they’re new, but because they’re true. 1. From Fear to Empowerment Previously, most…
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The 7–11–4 Masterclass
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2 min read
I heard this framework years ago from Google’s marketing team, and it stuck with me ever since. It’s called the 7–11–4 rule and it quietly explains why most B2B marketing fails. Here’s the breakdown: > A prospect needs 7 hours of interaction with your brand > Across 11 touchpoints > In 4 different locations or…
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SEO got Promoted. It Just Hasn’t Told You Yet.
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2 min read
It used to be simple: rank higher, get traffic, report success. Now? The game has changed. Traffic means nothing if it doesn’t move the business. You can see it everywhere. The best SEOs stopped talking about algorithms and started talking about revenue. Start with one question: How does your website make money? That single question changes…
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Andreessen Horowitz just released one of the most interesting reports of the year. The AI Application Spending Report. It looked at over 200,000 startups using Mercury and tracked where their money actually goes. Real spend. Real behaviour. The short version. AI is no longer an add-on. It is the foundation of how new companies operate.…
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If I could offer you only one tip for demand generation, it would be CHANNEL. The long term benefits of strong channel have been proved by the market. Create or Grow Your Channel You can’t be everywhere at once. That’s what your partners are for. They will close most of your deals, and that’s how…
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Don’t Be Dependent on Search Engines for Marketing
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1 min read
SEO feels free, until it isn’t. Google tweaks a parameter, traffic tanks. Your linked account gets flagged, ad spend freezes. You’re left staring at analytics instead of customers. Don’t get me wrong. SEO is useful. But it’s a rented channel. You can’t control the landlord. So how do you reduce the dependency? Build owned touchpoints.…
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7Ps of Marketing
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2 min read
Product, price, place, promotion, people, process, and physical evidence. Let’s play a game. Can you recall all 7 without cheating? That’s how short our attention span got. 🙂 But that’s not the subject of this post. Today is about what we expect from marketing today. Every conversation I have lately is “hit the sales number now”…
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Six Thinking Hats – Making the Big Decisions
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3 min read
Complexity is the enemy of clear thinking. Edward de Bono’s Six Thinking Hats cuts through the noise by switching the room into one mode at a time. No porridge of facts, fears and ideas. Just clean passes of thinking. It is simple, learnable, and it works. Why it works? In Edward’s own words; “Structured, parallel…