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AI Pricing Models Are a Test of Operational Maturity
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2 min read
Everyone’s excited about AI features, until finance steps in. Then it’s, “Who approved this API usage?” and “Why is our LLM spend outpacing our customer growth?” I’ve seen this movie before. AI pricing is the new proxy for how grown up your ops team is. Gartner is right to flag the chaos. But here’s the…
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Most business books don’t age well. Purple Cow is the exception. Not because it’s full of tactics. Because it’s a slap in the face. “Safe is risky. Remarkable gets talked about.” That one stuck with me. And not just as a quote to toss on a slide deck. I actually changed things because of it. Here’s…
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Had to share…
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2 min read
I’ve seen this exact scenario in startups. The support team’s crushing tickets. Sales is chasing quota. Devs are sprinting toward the next release. And yet, somehow revenue’s flat, morale’s dipping, and no one knows why. It’s not about laziness. It’s not incompetence. It’s focus. Too much focus. That image? It’s what happens when everyone stays in their…
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Key Points Introduction to Quantum Safe DNS Quantum computing is advancing rapidly, and with it comes a threat to the encryption methods that secure the Domain Name System (DNS). DNS Security Extensions (DNSSEC) currently use public key cryptography, like RSA and ECDSA, to ensure domain name resolutions are authentic. However, quantum computers could break these…
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Security trials can drag. What starts as a 14 day PoC turns into six weeks of silence, endless questions, and no clear decision. The fix? Don’t just run trials, instrument them. Let usage and proof-of-concept metrics do the talking. Track Engagement from Day One Start by measuring what matters: If three users log in once…
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“We built a brilliant product, but no one bought it.” A familiar refrain in cybersecurity startups. Vendors are masters of the acronym; DNS, IAM, EDR, DDR — but often fail to agree internally on who their buyer is, what problem they solve, or how to tell that story. This isn’t a minor oversight. Misaligned GTM…
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Worth a thousand words…
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1 min read
“When setting out on a journey, do not seek advice from those who have never left home.” Rumi
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“Markets are conversations.” Regis McKenna, 1985 In 2025 the conversation around cybersecurity is louder, faster and far more sceptical. Perimeters have dissolved, AI now writes both code and exploits, and regulators redraw the map almost monthly. The vendors that win will do so not by shouting but by proving openly, quickly and repeatedly that they can be…
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Artificial “Intelligence”
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2 min read
AI sounds grand. We all have some sort of idea what is AI but still we imagine circuits thinking, learning, plotting. Yet large language models only predict the next word. That is maths, not mind. When a chatbot finishes a proverb or drafts a policy note it feels as though meaning guided the pen, but…
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12 Month Marketing Workflow for Cybersecurity SaaS: From Zero to Pipeline (Blueprint Edition)
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8 min read
This isn’t marketing theory. It’s the playbook for when you’re the founder and also the first marketer. You’re a founder, not a theorist, standing at the edge of a cybersecurity frontier where threats multiply faster than solutions. You’ve got a domain name, a product that’s finding its legs, and two customers who see your vision.…
