summit
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Most B2B buyers finish seventy per cent of their journey before a single sales call. They have read peer reviews, watched demos on YouTube, bookmarked API docs for the commute home. If your growth plan is still a spreadsheet of cold calls and gated PDFs, you are already chasing people who have moved on. The
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You want to grow. You want coverage in new markets. And fast. Enter the channel partner strategy: local reps, reseller networks, regional specialists. On paper, it scales. In practice, it can feel like roulette some partners go all-in, others vanish after signing the contract. Here’s how to expand with partners without handing over the keys
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Big budgets create the illusion of progress. Small experiments create evidence. Do not delay learning because they are waiting for something to be finished. The campaign needs polishing. The message needs approval. The product needs one more feature. Meanwhile the market keeps moving and customers keep deciding without you. Shipping breaks that paralysis. Always be
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Why you should use Protective DNS?
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4 min read
Let’s think about how are you leveraging DNS in your security stack. By utilising the DNS protocol, it’s possible to monitor every connection to and from the internet, both on and off the corporate network, much like the all-seeing Argus of Greek mythology. To understand it better, let’s have a look at what DNS does
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It’s account managers!
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Starting is easy. Ending is hard. Side projects usually start with good intentions. Curiosity. Learning. A gap you wanted to explore. Sometimes they even start as the main thing, until reality pulls attention elsewhere. The problem is not starting side projects. The problem is knowing when they are no longer serving you. Side projects have
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Revenue based financing sounds almost too polite for startups that have lived through equity dilution, board pressure, and funding cycles that never quite line up with reality. You get capital. You do not give up shares. You repay from revenue as it comes in. On paper, it feels aligned with how SaaS businesses actually operate.
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Turn Data into Sales Pitches
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1 min read
Vendors tend to treat network forensics as a checkbox. “Yes, we log everything.” “Yes, we have packet detail.” Data does not sell by itself. If it did, dashboards would close deals. What data actually does is remove doubt. And doubt is the real blocker in most sales conversations. The mistake is presenting data as proof
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Note Taking as a Competitive Advantage
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3 min read
A 2022 Stanford study put a bleak figure on modern attention: 90% of meeting insights are forgotten within 48 hours. We busy ourselves with slide decks, dashboards and transcript bots, yet treat note-taking as clerical drudgery. Taking notes is a compounding asset. Everything Is Source Material Conversations, podcasts, release notes, even the throw-away remark in a
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Founding isn’t hard because the work is hard. It’s hard because the pressure never lets up. The inbox doesn’t stop. The cash burn doesn’t slow. And there’s always one more hire, one more fire, one more investor call. Most mental health advice feels built for people with free time. Founders don’t have that luxury. So