risk
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Most all-hands meetings are too long and too vague. The good ones? They’re sharp, energising, and over before your inbox explodes again. Here’s the format I’ve used without burning an hour on updates nobody needed. Why Bother With All-Hands? If you’re running GTM in a high-growth environment, your marketing team is probably juggling six campaigns,…
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AI copy tools are everywhere. Product pages, LinkedIn posts, whitepapers. Written in seconds, polished for tone, SEO-ready. In most sectors, that’s efficiency. In cybersecurity, it’s a risk. Trust isn’t just a marketing word here. It’s what buyers are actually buying. And they can smell generic content from two tabs away. The danger isn’t just weak…
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We were messy. Content was everywhere but owned by no one. Blogs live in Notion. Product docs live in Git. Sales decks live on someone’s desktop. And enablement material? I still have no idea where they were. The result: duplicated work, stale messaging, and a lot of “didn’t we already write this?” Content operations isn’t…
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Most B2B buyers finish seventy per cent of their journey before a single sales call. They have read peer reviews, watched demos on YouTube, bookmarked API docs for the commute home. If your growth plan is still a spreadsheet of cold calls and gated PDFs, you are already chasing people who have moved on. The…
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You want to grow. You want coverage in new markets. And fast. Enter the channel partner strategy: local reps, reseller networks, regional specialists. On paper, it scales. In practice, it can feel like roulette some partners go all-in, others vanish after signing the contract. Here’s how to expand with partners without handing over the keys…
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Money feels mighty. Yet the real edge lies in a habit of launching small, human-centred tests that reveal truth before cash burns. Ship early, watch real people react, then shape the next release with their words still ringing in your ears. Momentum trumps money. Big budgets dazzle and they also blind teams to basic evidence…
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Most SaaS teams launch with two tiers: basic and pro. It works—until it doesn’t. Eventually, power users want more. They outgrow the top plan. Not in user count, but in expectations. They want deeper support, more control, and strategic value. That’s when it’s time to introduce a Premium Plus—or whatever you want to call your…
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Why you should use Protective DNS?
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4 min read
Let’s think about how are you leveraging DNS in your security stack. By utilising the DNS protocol, it’s possible to monitor every connection to and from the internet, both on and off the corporate network, much like the all-seeing Argus of Greek mythology. To understand it better, let’s have a look at what DNS does…
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It’s account managers!
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A well-run Customer Advisory Board can be gold. Direct feedback. Early buy-in. Product direction shaped by real users. But when it’s virtual? It risks turning into another Zoom death march. You want honest input, not passive head-nods. Energy, not obligation. Here’s how to pull it off, without boring your best customers into silence. 1. Keep…