enterprise
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We were messy. Content was everywhere but owned by no one. Blogs live in Notion. Product docs live in Git. Sales decks live on someone’s desktop. And enablement material? I still have no idea where they were. The result: duplicated work, stale messaging, and a lot of “didn’t we already write this?” A clear internal…
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A buyer reads one of your articles. A few days later, they send it to a colleague. That colleague visits your website, watches a product demonstration and asks a question. Your sales team answers it. The buyer goes quiet for a while, then comes back with someone from their technical team. Where did that journey…
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You want to grow. You want coverage in new markets. And fast. Enter the channel partner strategy: local reps, reseller networks, regional specialists. Channel decisions are also part of a wider cybersecurity demand generation strategy. On paper, it scales. In practice, it can feel like roulette some partners go all-in, others vanish after signing the…
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Big budgets create the illusion of progress. Small experiments create evidence. Do not delay learning because they are waiting for something to be finished. The campaign needs polishing. The message needs approval. The product needs one more feature. There is more on making a product worth noticing in what I took from Purple Cow. Meanwhile…
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What happens when someone in your organisation clicks a link to a malicious website? In a separate personal account, I describe a suspicious vehicle report request on a marketplace. There are several opportunities to stop the connection. One of them can happen before the browser reaches the destination, when the device asks where to find…
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Starting is easy. Ending is hard. Side projects usually start with good intentions. Curiosity. Learning. A gap you wanted to explore. Sometimes they even start as the main thing, until reality pulls attention elsewhere. The problem is not starting side projects. The problem is knowing when they are no longer serving you. Side projects have…
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Revenue based financing sounds almost too polite for startups that have lived through equity dilution, board pressure, and funding cycles that never quite line up with reality. You get capital. You do not give up shares. You repay from revenue as it comes in. On paper, it feels aligned with how SaaS businesses actually operate.…
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You have a good conversation with a buyer. They explain what their team is trying to achieve, mention a concern about the current setup and ask a question you need to take back to engineering. The meeting ends. You move on to the next one. A few days later, you remember the general conversation. The…
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A founder can have a good day at work and still struggle to switch off. There is a customer waiting for an answer, a hiring decision that needs attention and a conversation about cash you would rather not postpone. None of those pressures disappears just because the laptop is closed. Some pressure comes with running…
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Culture isn’t perks. It’s what people say about work when they’re off the clock. Especially for cybersecurity teams, where burnout is a real threat and wins often go unnoticed, building culture isn’t optional, it’s survival. Founders need to consider their own mental health too. But early stage teams can’t afford off-sites in Lisbon or monthly…