start-up
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Most channel programmes die quietly. Not with scandal, but with silence. No deals, no engagement, just a forgotten folder of logos. The intent is usually right: extend reach, enter new markets, scale without headcount. But the execution is broken. Founders sign too fast, enable too little, and confuse access with adoption. Here’s a clear, step…
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Zoho is not smooth. Let’s get that out of the way. Features often feel half built. UI updates take forever. Some modules are just… strange. But if you’re a start up and need an all in one toolset that doesn’t break the bank, Zoho One is hard to beat. And here’s the kicker: they let you…
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The Pottery Rule: Make More to Make Better
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2 min read
The story comes from Art and Fear by David Bayles and Ted Orland. Picture a pottery class split in two. – Group A must craft one perfect pot in thirty days. – Group B must turn out a new pot every day for the same month. Thirty days later the teacher lines up the work. …
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Every few quarters, some security giant announces a multi billion dollar acquisition. Two platforms merge. Five features get bundled. And just like that, your “unique” selling point is now a tab in someone else’s dashboard. If you’re a niche player, it feels like the sky’s falling. But survival isn’t about panic. It’s about precision on…
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According to Gartner’s 2025 CMO Spend Survey, budgets are not looking good. If you’re leading marketing right now, you already know what that means. Less air cover. No margin for burn. And every experiment has to prove it deserves to exist. No one’s pouring money into “growth loops” without receipts anymore. Like a startup environment….…
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Churn rarely arrives with a bang. It creeps in through stalled setups, quiet accounts, and users who never made it past “getting started.” By the time your CS team spots the drop in logins, it’s already too late. Fixing churn doesn’t start with another call. It starts with what happens inside the product. That’s where…
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When a Mail Box Becomes a Trap
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2 min read
If you still think webmail is boring, let me tell you about Roundcube. One morning, someone logs into their inbox. They click an invoice. It looks routine. Behind the scenes, nothing is routine. The browser loads a tiny script. No download. No popup. Just a whisper. That script plants a Service Worker. Think of it…
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How to Save 2025?
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3 min read
I just walked out of Infosec Europe. Half the stands were empty. The other half were staffed by marketers. Steers. Someone doing a card trick in the middle of the aisle. People were pitching product like it’s still 2018. It’s not. Budgets are frozen. Buyers are cautious. The general economy is running on fumes. But…
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My Take on the MCP
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3 min read
Apparently MCP is like a universal translator between your AI model and the real world. The model knows what to talk. But it doesn’t know how to talk to. MCP fixes that. An MCP server is a lightweight program that sits between your LLM and your tools. Like a smart plug adapter. It lets the…
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Quantum computing isn’t science fiction anymore. It’s not breaking RSA today, but buyers are asking about it. Especially the ones with long term data sensitivity and compliance exposure. That’s your opening. Not to sell hype. To sell preparation. If you’re a vendor in the security space, “post quantum ready” can be a differentiator, if you…