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About sharing
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1 min read
“If you have a loaf of bread and I have a euro, and I use my euro to buy your bread, at the end of the exchange I will have the bread and you will have the euro. Seems like a perfect balance, right? A has a euro, B has a bread, then A has…
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Most webinars pitch. The best ones prove. If you’re selling to technical buyers (CISOs, engineers, architects) a case study webinar can do what no deck can: show real-world impact, in real buyer language, with real results. Here’s how to run one that builds trust and moves deals forward. Pick the Right Customer Not just the…
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Transform Advisory Meetings into Content Goldmines
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3 min read
Advisory boards are built for product strategy, but they’re a secret weapon for content too. You’ve got engaged customers, live use cases, honest opinions, and unfiltered language. That’s not just feedback. It’s fuel. Here’s how to turn every advisory session into a content engine. Record everything, with consent Don’t rely on notes. Hit record (with…
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Webinars used to be brand plays. Awareness, thought leadership, maybe a replay on YouTube six months later. Not anymore. If your webinar isn’t driving pipeline in 48 hours, it’s a glorified podcast. And if you wait a week to follow up, you’ve already lost the moment. Here’s how to make webinars hit fast—and convert. 1.…
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First of all: I wouldn’t migrate. I’d pick the right CRM from the start. I’d call friends in the industry. I’d ask what it really costs once things scale. I’d find out what breaks, what integrates, what sales teams actually use. But sometimes you don’t get that luxury. You join after the decision. The CRM is already…
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Reaching a CISO is hard. Keeping one on the line after your first sentence? Even harder. Most SDR scripts collapse the moment a CISO pushes back. “We already have a tool for that.” “Not a priority right now.” “Send it to our security team.” End of call. But a good script isn’t just about delivery,…
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Here’s a version tailored for non-technical team members — marketers, ops, support, sales — still sharp, still clear: Writing Internal Docs Your Future Self Will Thank You For Internal docs aren’t just for developers. They’re for anyone who’s ever asked, “Wait, why did we do it that way?” Whether it’s campaign notes, client FAQs, CRM…
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A whitepaper gets 5,000 downloads. The dashboard lights up. Everyone celebrates. Then sales asks, “Did anyone actually read it?” This is where most cybersecurity marketing efforts fall short—confusing clicks with intent and downloads with deals. Vanity metrics don’t close enterprise contracts. Qualified POCs (proofs of concept) do. The shift from one to the other isn’t…
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Boost Revenue with Usage Alerts and Smart Upselling
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2 min read
Upselling shouldn’t feel like a sales pitch. Done right, it feels like a heads-up. Usage alerts are your best silent sellers—if you design them well. Hit the right moment, and customers thank you for flagging growth. Hit the wrong one, and it feels like a shakedown. Here’s the play: Track the thresholds that matter. Not all…
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Here’s the final article, tuned to your voice and free of bullet points: The Art of Saying “No” to Enterprise Customisation Requests When You’re Small Every early-stage founder knows the feeling. A well-known enterprise brand shows interest. Their logo would lift your next raise. The catch? They want a feature you don’t have—and nobody else…