Old content doesn’t die. It just fades from page one.
If your blog hasn’t seen traction in months, the answer might not be new posts, it might be smarter ones. A 30 day refresh can resurface your best ideas, update outdated advice, and drive traffic with half the effort of starting from scratch.
Here’s how to do it in four fast weeks.
Week 1: Identify What’s Fading
Pull your top 50 blog posts from the last 12–18 months. Sort by organic traffic. Look for posts that used to rank but have since dropped. These are your candidates.
Check:
- Which ones still get impressions, but few clicks
- Which ones had backlinks but lost position
- Which ones rank for good terms, just not in the top three
Pick 10–15 for the refresh queue.
Week 2: Update the Content, Not Just the Date
Skimming the intro and adding “2025” won’t cut it.
Instead:
- Replace broken links and outdated stats
- Add fresh internal links to newer pages
- Tighten intros, clarify CTAs, and restructure for clarity
- Expand thin sections with recent context or reader Q&A
Rewriting 20% of a post can be enough to trigger Google to reindex.
Week 3: Repackage for Distribution
Each refresh deserves a second life.
Create:
- A LinkedIn thread that breaks down the core insight
- A one-minute video summary for your newsletter
- A social graphic with a quote, stat, or punchline
- A link-back from newer posts or case studies
Drive traffic back to the post like it just launched.
Week 4: Measure and Repeat
Set a baseline: where was each post ranking and performing before the update?
After relaunch, track:
- Organic traffic change
- Keyword movement
- Time on page
- New backlinks (if distribution worked)
Even a 20–30% lift across 10 posts can mean thousands more visits—without writing anything new.
Content doesn’t need to be constant. It needs to be current.
If your blog feels stale, don’t scrap it. Resurface it. And give your best thinking another shot at the spotlight.
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