Quantum computing isn’t science fiction anymore. It’s not breaking RSA today, but buyers are asking about it. Especially the ones with long term data sensitivity and compliance exposure.
That’s your opening. Not to sell hype.
To sell preparation.
If you’re a vendor in the security space, “post quantum ready” can be a differentiator, if you message it right.
Don’t pitch quantum fear. Pitch crypto agility. Focus on your ability to swap, upgrade, and adapt as NIST standards lock in. Show your system isn’t static. That’s the value.
Don’t just say “PQC is coming.”
Show how you’ve already mapped the upgrade path. Use a blog, a whitepaper, a two minute roadmap clip.
Buyers want to know their investment won’t expire with a single scientific breakthrough.
Anchor to risk that’s real.
Government data retention.
Legal hold on IP.
Healthcare records…
If they need to protect data for ten years, they need to think quantum now. Speak to that horizon.
Back it with action. Highlight partnerships, pilots, or crypto abstraction layers. Don’t over educate. Just show you’re ready and their current vendor isn’t talking about it.
Marketing post quantum doesn’t mean rewriting your brand. It means showing you’re thinking ahead, while others are still patching yesterday’s TLS.
In security, that’s how trust starts. And how pipelines open.
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