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Cross-Border Data Residency: Positioning Without the Legal Jargon (KSA DNS Server Edition)
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2 min read
You don’t need to speak legalese to win a data residency conversation. You just need to know what your buyers are afraid of—and what their regulators expect. Especially in markets like Saudi Arabia, where the rules around data storage, sovereignty, and DNS routing aren’t just compliance notes. They’re deal breakers. The mistake most vendors make?…
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Old content doesn’t die. It just fades from page one. If your blog hasn’t seen traction in months, the answer might not be new posts, it might be smarter ones. A 30 day refresh can resurface your best ideas, update outdated advice, and drive traffic with half the effort of starting from scratch. Here’s how…
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Negotiating Office Leases in a Remote-First World
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2 min read
In 2019, an office lease was a signal. You had a team. A headquarters. A place to host investors and put logos on the wall. Today, it’s a liability—unless you negotiate it on your terms. Most startups are remote-first, but not remote-only. The challenge isn’t whether to get a space. It’s how to get one…
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Culture isn’t perks. It’s what people say about work when they’re off the clock. Especially for cybersecurity teams, where burnout is a real threat and wins often go unnoticed, building culture isn’t optional, it’s survival. But early stage teams can’t afford off-sites in Lisbon or monthly wellness stipends. What you can afford are rituals. The…
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Every week, a new breach hits the headlines. Most companies tweet, maybe share a link and move on. But if you’re in cybersecurity, public breach data isn’t just news. It’s an SEO opportunity. Done right, it brings relevance, authority, and traffic. Done wrong, it’s a forgettable take lost in the noise. Here’s how to turn…
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Before language models wrote pitch decks in 30 seconds, some of us wrote business plans. Hundreds of them. Mine? About 300, give or take. Mostly for startups looking to raise, pivot, or just make sense of their own idea. No shortcuts. No prompts. Just sweat, frameworks, and the occasional existential crisis. Here’s how I survived…
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Replacing a $3k/Month Consultant with an Excel Weekend: DIY Financial Modelling for Bootstrapped SaaS Leaders
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2 min read
You don’t need a CFO to model your burn. You need clarity, a few formulas, and a free weekend. That was my reality. We’d been paying a finance consultant $3,000 a month to send us quarterly models we barely used. So I sat down, opened Excel, and built it myself. Here’s how to replace the…
