LinkedIn isn’t just for job posts and sales bros. If you’re a technical founder, it’s your fastest channel to credibility, if you use it right.
Post once a week and people assume you’ve disappeared. Post every day and people mute you. The goal isn’t volume. It’s signal.
Talk like you’d talk to a smart colleague. Not a prospect. Not a boardroom. Just someone curious and sharp. You’re not selling the product. You’re selling the problem you know better than most.
Skip the humblebrag. Share what’s broken. The worst design decision you ever shipped. A security fix you thought was elegant, until real users got involved. That’s what gets read. That’s what gets shared.
Write like a builder. Not a brand. If your post reads like a press release, delete it. If it reads like a Slack message to your team, you’re close.
Don’t chase reach. Chase relevance. One buyer commenting “we hit this last week” beats a thousand likes from people who’ll never buy.
And engage back. The comment section is your meeting room. Treat it that way.
Technical founders who post with context, humility, and insight win trust fast. That trust leads to intros, invites, and yes—deals.
You don’t need to go viral. You need to show up. Say something true. Then do it again next week.
Leave a Reply