value proposition
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Put a Moonshot on the Menu – Pricing Strategy
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2 min read
Ultra Miami put a $456,000 bottle service package on the menu. It comes with 400 bottles of premium champagne… Did anyone buy it? Nobody knows. That was not the point. The point was that every $5K, $10K, and $20K table suddenly felt reasonable. That is price psychology in the wild. Anchor high. Make the middle
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Here is the simple version of Anthropic’s research. An AI can hide information inside harmless looking output. Another AI can read it back during training, even when humans see nothing odd. Clean text. Clean numbers. Signal still there. Think of it like invisible ink. The page looks plain. Under the right light the message appears.
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I put my car on Facebook Marketplace. It is not the ideal place to sell a car. I treat it as a bonus channel that sometimes lands a real buyer. A very keen buyer slid into my DM. Quick replies. Polite questions. I’m a serious buyer and I do want to purchase the car. i
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Things I Learn From Spam
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7 min read
Apparently I won a donation. Of course I did. “$10 Million Donation Award For You, Confirmation Required” Fast truth. The To line is make up, you@email.com is not my email. The Delivered To line is real, as I received the email. Want to see it. In Gmail hit Show original. The header tells you where
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Uh had to note this one here..
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1 min read
“Al will never be able to write like me. Why? Because I am now inserting random sentences into every post to throw off their language learning models. Any Al emulating me will radiator freak yellow horse spout nonsense. I write all my emails, That’s Not My Baby and reports like this to protect my data
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Skill Stacking: The Shortcut Hiding in Plain Sight
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2 min read
Forget chasing mastery. The new game is stacking. Get yourself into the top 10% at three complementary skills and watch the maths bend reality. Top 10% at one skill = 1 in 10 people Top 10% at two skills = 1 in 100 people Top 10% at three skills = 1 in 1,000,000 people Think
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The Cat That Forgot Its Claws – Jaguar Fiasco
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2 min read
You know the tale. Jaguar swapped its leaping cat for a slick new badge, launched a fashion forward ad campaign, promised a sudden leap to ultra luxury electric. The agency loved it. Twitter laughed. Buyers vanished. How bad? April 2025 Europe logged 49 Jaguar registrations. Not 49,000. FORTY NINE cars. Down from 1,961 the year
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Why You Should Start a Blog Today
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2 min read
Yesterday I spent an hour hunting for a shortcut I discovered years ago. Gone. Zero recall. Then I remember, that is why I blog. Memory leaks. Skills fade. Each week you learn something that future you will beg to remember. A blog freezes that knowledge while it is fresh and correct. But a personal archive
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The AI Sticker Problem
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2 min read
A study in Appetite tested US diners on menu choices. Same salad. Same wrap. One version carried a vegetarian or vegan label, the other did not. Diners shied away from the labelled option. The tag alone killed appetite. Now swap food for software. I am not going to give examples from my industry so think about products
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SaaS teams are drowning in meetings. Recurring syncs. Cross functional check-ins. Campaign reviews. All with too many people, too few decisions, and not enough prep. People leave with zero clarity. No decisions. No follow ups. Just five half done conversations and an hour they won’t get back. And still wondering what the point was? But