targeting
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Build a Certification Academy Now!
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2 min read
If your partner training is just a deck and a checkbox, you’re missing the real opportunity. Yes, partners need to know your product. But more importantly, people always want something for themselves. That’s where a proper certification program shines. Not just enablement. A career asset. Something they can add to LinkedIn, put on their resume,…
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“We hired a manager to tame the chaos. Ended up with a Zoom zombie apocalypse.” – A startup founder’s epic facepalm. Startups are a glorious mess. Founders, GTM hotshots, and CISO are juggling flaming torches. Growth hits, and chaos sneaks in like a ninja. Middle managers can be your superhero—or a bureaucratic villain. Time it…
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Channel conflict gets all the attention. But that’s not the real issue, at least not first. The real issue is you’re asking partners to behave like extensions of your team when you haven’t even fed them yet. No pipeline, no support, no shared upside, then you wonder why deals get weird. Here’s the truth: happy…
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Cybersecurity buyers evaluated three or more vendors before committing. When every deal becomes a multi-vendor shootout, your team needs sharper ammunition than feature comparisons. Enter the battle card. Battle cards evolved from basic competitor cheat sheets to strategic playbooks. The best ones map your EDR solution’s false-positive rate (e.g., ≤5% vs. CrowdStrike’s 7.2%) to the…
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Every “survived” startup hits the same moment: cash’s moving, invoices are flying, investors want numbers — and there’s no CFO in sight. You don’t need a finance exec yet. But you do need a finance function. Here’s how to build one before you can afford the title. Start with visibility. If your bank balance and…
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Turning G2 Crowd Reviews into Pipeline and Revenue
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2 min read
G2 reviews often sit in a forgotten tab. Maybe you quote one in a deck, maybe marketing reposts a few on LinkedIn. And that’s it. But G2 isn’t just a review site. It’s a buyer intent engine, if you know how to use it. Here’s how to turn your G2 presence into actual pipeline, not…
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A second SKU feels like progress. It means you’re growing, right? Serving more users, unlocking new revenue, expanding the roadmap. But done too early (or for the wrong reasons) it’s a distraction masquerading as strategy. So when’s the right time to launch a second product SKU? And what traps should you avoid? Signals You’re Ready…
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80% of executives delete cold emails unread. Me too. In fact, that’s how I got the number. Admit it, you do it too. Yet the reply rate to messages under 50 words is phenomenal, in my experience. What else do I do? I write them bespoke to each individual. Precision engineering, not spray and pray.…
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It’s one thing to start a company with a co-founder from day one. You dream it up together, share the risk, split the equity before anything’s real. It’s a whole different game when you’ve already started—and now you’re thinking of bringing someone in. The product’s live. There’s traction, maybe even revenue. You’ve paid some dues.…
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Founders who’ve weathered acquisitions say due diligence feels like “handing over your medical records to a stranger—while running a marathon.” Due-Diligence in 2024 Private equity holds $2.59tn in dry powder (Preqin 2024), and cybersecurity remains the hottest sector. But after Broadcom’s VMware layoffs, buyers scrutinise operational resilience harder than ARR. Your SOC 2 report won’t…