roadmap
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Most B2B buyers finish seventy per cent of their journey before a single sales call. They have read peer reviews, watched demos on YouTube, bookmarked API docs for the commute home. If your growth plan is still a spreadsheet of cold calls and gated PDFs, you are already chasing people who have moved on. The
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You want to grow. You want coverage in new markets. And fast. Enter the channel partner strategy: local reps, reseller networks, regional specialists. On paper, it scales. In practice, it can feel like roulette some partners go all-in, others vanish after signing the contract. Here’s how to expand with partners without handing over the keys
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Money feels mighty. Yet the real edge lies in a habit of launching small, human-centred tests that reveal truth before cash burns. Ship early, watch real people react, then shape the next release with their words still ringing in your ears. Momentum trumps money. Big budgets dazzle and they also blind teams to basic evidence
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Most SaaS teams launch with two tiers: basic and pro. It works—until it doesn’t. Eventually, power users want more. They outgrow the top plan. Not in user count, but in expectations. They want deeper support, more control, and strategic value. That’s when it’s time to introduce a Premium Plus—or whatever you want to call your
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Why you should use Protective DNS?
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4 min read
Let’s think about how are you leveraging DNS in your security stack. By utilising the DNS protocol, it’s possible to monitor every connection to and from the internet, both on and off the corporate network, much like the all-seeing Argus of Greek mythology. To understand it better, let’s have a look at what DNS does
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It’s account managers!
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A well-run Customer Advisory Board can be gold. Direct feedback. Early buy-in. Product direction shaped by real users. But when it’s virtual? It risks turning into another Zoom death march. You want honest input, not passive head-nods. Energy, not obligation. Here’s how to pull it off, without boring your best customers into silence. 1. Keep
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Starting is easy. Ending is hard. That’s true for most things, especially side projects. You build a tool, launch a blog, maybe ship a little SaaS app on the weekends. It gains some traction, earns a few fans. But then your core role expands. Your real job needs more of you. And suddenly, the side
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Security start-ups often find themselves in a capital grey zone. Too early for venture debt, too revenue-light for traditional loans, and allergic to equity dilution. Enter revenue-based financing (RBF): non-dilutive capital repaid as a percentage of monthly revenue. It sounds perfect. But like most “founder-friendly” terms, the fine print matters. The Pros No equity dilution. RBF
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Network Forensics: Turn Data into Sales Pitches
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2 min read
Most vendors treat network forensics as a checkbox. “Yes, we log everything.” “Yes, we have packet detail.” Technically correct, but practically useless, unless you translate that data into business value. Network forensics isn’t just a feature. It’s a conversation starter. A trust builder. A sales pitch hiding in plain sight. Here’s how to turn it