enterprise
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Every few quarters, some security giant announces a multi billion dollar acquisition. Two platforms merge. Five features get bundled. And just like that, your “unique” selling point is now a tab in someone else’s dashboard. If another company is considering buying yours, prepare the records a buyer may ask to see. For a wider view,…
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You want to improve your website, but there is a problem. Your product serves a niche market. The people you want to reach are difficult to find, and your website does not get thousands of relevant visitors every day. You could split that traffic between 2 landing pages and wait for a winner. You might…
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A customer buys your product because they want to solve a problem. They log in, start setting it up and reach a screen that asks them to connect a data source. They are not sure which permissions they need. The person who approved the purchase is not the person responsible for the integration, and the…
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An invoice arrives in your inbox. The subject looks urgent, so you open the message to see what it is about. For a different email example, see what I noticed in a spam message. In one campaign reported by CERT Polska in June 2025, opening a specially crafted email in an affected version of Roundcube…
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I just walked out of Infosec Europe. Half the stands were empty. The other half were staffed by marketers. Steers. Someone doing a card trick in the middle of the aisle. People were pitching product like it’s still 2018. It’s not. Budgets are frozen. Buyers are cautious. The general economy is running on fumes. But…
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Apparently MCP is like a universal translator between your AI model and the real world. The model knows what to talk. But it doesn’t know how to talk to. MCP fixes that. An MCP server is a lightweight program that sits between your LLM and your tools. For an earlier personal perspective, see this reflection…
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Quantum computing isn’t science fiction anymore. It’s not breaking RSA today, but buyers are asking about it. Especially the ones with long term data sensitivity and compliance exposure. For the DNS side, I look at DNSSEC and the post quantum transition. That’s your opening. Not to sell hype. To sell preparation. If you’re a vendor…
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Everyone’s excited about AI features, until finance steps in. For an earlier personal perspective, see this reflection on artificial intelligence. Then it’s, “Who approved this API usage?” and “Why is our LLM spend outpacing our customer growth?” I’ve seen this movie before. AI pricing is the new proxy for how grown up your ops team…
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Most business books don’t age well. Purple Cow is the exception. Not because it’s full of tactics. Because it’s a slap in the face. “Safe is risky. Remarkable gets talked about.” That one stuck with me. And not just as a quote to toss on a slide deck. I actually changed things because of it. Here’s…
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I’ve seen this exact scenario in startups. The support team’s crushing tickets. Sales is chasing quota. Devs are sprinting toward the next release. And yet, somehow revenue’s flat, morale’s dipping, and no one knows why. It’s not about laziness. It’s not incompetence. It’s focus. Too much focus. That image? It’s what happens when everyone stays in their…