-
“We lost £1.2 million and six months stuck with a vendor.” – A founder’s bitter lesson. Speed is lifeblood at early-stage ventures. Choose the wrong SaaS stack, and you’re not just stuck, you’re haemorrhaging cash, burning time, and bleeding optionality. Build your own? You’re in the same boat, just rowing slower. Enter: cost-of-delay (CoD). It’s…
-
Reference calls close deals. Or kill them. When a buyer asks to speak to a customer, you’re not in the room. Your champion might not be either. The only voice left is someone who’s lived with your product—and they’ll say exactly what they think. You can’t script a happy customer. But you can guide the…
-
Hidden Costs of Free Cloud Credits for Startups
•
2 min read
Startups love free cloud credits. And why not? $100k in Azure—no invoice, no strings. Or so it seems. But here’s the part no one puts on the landing page: those credits shape your architecture. And once you build on a provider’s stack, moving gets expensive—fast. This isn’t hypothetical. Free credits lead teams to: It’s not…
-
Trade shows can feel like a blur. You spend five figures on a booth, fly half your team out, hand out 200 badges. And leave wondering what, if anything, moved the needle. But done right, events like IDC don’t just raise brand awareness. They fill pipeline, build trust, and put your name in deals you…
-
We landed meetings. Dozens of them. Mid-market and enterprise CISOs across EMEA. The pitch landed. The calls went well. Everyone nodded. And then, nothing. No follow-ups. No POCs. No feedback. Just silence. We didn’t lose to competitors. We lost to no decision. Here’s what we got wrong. We assumed interest = intent. European buyers listen.…
-
You land a big customer. Invoice is in US dollars. Feels great—until your costs are in euros, or pounds, or lira. Suddenly, you’re not just running a SaaS business. You’re running a currency desk. And if you’re not paying attention, FX swings can quietly eat your margins. In early-stage companies, this usually shows up in…
-
5-Minute Investor Updates That Win Funding
•
3 min read
“We don’t need another pitch – just proof it’s working.” That’s what one investor barked at a founder during a review. The founder had brought slides, spin, and none of the signals that matter. For cybersecurity startups, the ask is never just about capital. It’s about clarity: showing traction in a market that speaks fluent…
-
Success is the result of continuous effort
•
1 min read
“A stone is broken by the last stroke of hammer. That doesn’t mean that the first stroke is useless. Success is the result of continuous efforts.” ― Dr. APJ Abdul Kalam
-
This Is How LLMs Work — Spoiler: They Don’t Think
•
4 min read
Let’s clear something up right away: Large Language Models (LLMs) don’t “think.” They don’t understand your questions. They’re not sitting there contemplating answers like some digital Einstein. What they do is guess. Over and over, at speed and scale. But before we get to the mechanics of how LLMs like ChatGPT, Claude, or Gemini generate…
-
Product-led growth and traditional sales comp don’t mix easily. One is driven by self-serve adoption. The other by closed-won quota. If you’re not careful, your sales team ends up chasing deals your product already converted or ignoring high-value accounts because there’s no commission in it. The fix isn’t to ditch your reps. It’s to align…
