Vendors tend to treat network forensics as a checkbox.
“Yes, we log everything.”
“Yes, we have packet detail.”
Data does not sell by itself. If it did, dashboards would close deals.
What data actually does is remove doubt.
And doubt is the real blocker in most sales conversations.
The mistake is presenting data as proof of effort rather than proof of outcome.
Charts about volume, growth, or activity feel impressive internally but rarely help a buyer make a decision.
Buyers are not asking how much data you have. They are asking what it tells them about risk, cost, and certainty.
To turn data into a sales pitch, you have to translate it into a story the buyer already cares about.
Leave a Reply