Growth is brutal. A 10-person team doubling in a year sounds great, but the constant grind—patching bugs, chasing GTM deadlines—wears people down.
Once ignored the signs; you start missing deals because half the team was fried. Burnout doesn’t just tank morale; it spikes errors in every operation.
Burnout sneaks up.
Slipping focus.
Late nights, no wins.
Quiet quits.
When your GTM lead stops pitching ideas, they’re checked out.
You don’t need a wellness retreat. Practical moves keep burnout at bay.
Cap working hours.
Use automation for repetitive tasks.
Clear priorities—focusing on high-stakes GTM campaigns or patches—cut chaos.
Kill useless meetings and give the crew a “no-meeting” day weekly.
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